So, you are about to start developing the next super app, you have everything planned and designed, but there’s still one last thing you haven’t made your mind up about; how to make some earnings out of it! Well, there are two options apart from offering it completely free: Either to make it a paid app where your potentials users should pay to download it, or make it a free app, add some advertisements, and earn a revenue from the ads.
Today’s trends show that it’s more possible for users to download free apps, instead of paid ones. They will pay for an app if it really worths it, or if it’s super famous and have received good rating. So, having that in mind, you decide to make your app a free one, and integrate advertisements in it. To do so, you have various services to pick from in order to display ads, and one of them is the iAd Network provided by Apple. Undoubtably, you have already concluded even from the tutorial’s title that the today’s topic is about how to use iAd advertisements, but before we see all in action let’s see some introductory stuff.
Deciding about the kind of your application (paid or free) before starting the actual implementation is really important, as it affects your work directly. For paid apps, there’s no need to do anything particular, however for free apps it’s necessary to define where the ads will appear, and setup your interface accordingly. Speaking of position, ads should be placed either to the top or the bottom of your view controller. If your app does not contain a tab bar, then ads should be placed at the bottom of the screen, otherwise at the top. Note that if you display ads anywhere else in the view, then the Human Interface Guidelines are breached and Apple will reject it with no second thought.
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